Digital marketing landscape evolves at a pace that one can’t even think of. Various new techniques and strategies come up each year and even in months. With such a large number of new technologies and platforms coming up, there has never been more exciting times for organisations and brands to take the opportunities to connect with their existing as well as future customers. However, in the digital landscape, knowing which platforms and technologies present the best opportunities for your business and audience is the key to success.
In 2018, there are various trends coming down the lane that could prove beneficial if done in the right way. Let’s explore some of them in detail.
- Artificial Intelligence (AI) to make a bigger impact
The buzz around artificial intelligence and how it’s shifting the digital marketing landscape is not unknown. Google Assistant, Siri, Alexa, Cortana and now Bixby all are making their relevance in users’ lifestyle and several reports suggest that by 2020, 80% of all searches will be the voice. This has already changed the conventional rules of SEO, lead generation strategies have shifted to all thanks to chatbots. AI helps connect better with customers, targeting is precise, sending email will be faster and offer an abundance of accurate and relevant options to the customers. The year 2018, will witness more businesses taking up AI to boost their returns.
- Internet of Things (IoT) to shape the marketing world
The IoT is rapidly changing the way we consume, live and interact with the world around us. According to experts, there are around 15 billion devices currently connected to the internet and the number is likely to increase by 2020. With this tremendous growth, it is not hard to anticipate its impact on digital marketing. Different devices integrate well with each other and exchange ridiculously high amount of data seamlessly. This has paved way for providers of SEO services in Melbourne to personalise a brand strategy for effective targeting and easy conversions. While there are few marketers leveraging IoT, but more are expected to join this bandwagon in the coming few months.
- Ad Automation and Personalisation
With help of AI and machine learning, it is likely we will see big improvements in automating PPC campaigns. While this doesn’t mean that ads are entirely left to themselves, it means manually controlling and changing ad bids will be less important so that we can focus on the creative elements of preparing an ad campaign. Creating the best possible ads will be highly important, but automation will play a big role in ensuring audiences see your ads. Many of the PPC advertising company have been taking advantage of this and creating good quality ads. Personalisation is another aspect that enables businesses to target audience and pick-up an advert for the particular group of people.
There are the few trends that will transform the digital marketing landscape and brands that fail to keep up with the transition will eventually fail in their goals and perish.